Sailing and spending time on the sea has many advantages, and relaxing is just one of the perks. Of course, when it comes to picking the right boat, there are many aspects to cover, but going with renowned ones like classic Chris-Craft boats is always the best choice.
How It All Started?
The entire story started back in the 1900s when Chris Smith started creating boats for fishing and enjoying the water and founded a company. These boats were hand-made, and his company faced a big success, so he became famous as Chris-Craft. Thanks to that, he was able to improve the company and construct and plan to make more than 150 new designs together with the ten employees the company had hired at that moment. 1931 was their year, as they created and introduced a Chris-Craft Boats with a powerful engine, which became their iconic product and one of the leading ones among luxury boats.
When World War II started, the company did not stop operating, and they created vessels for the US Navy to support the overseas forces. They also have continued to create boats for civilians, and thanks to the good reputation of helping the US Navy, the production increased, and 65% of people who owned the boat in 1960 owned the one created by Chris-Craft. Understandably, this was a huge success and was one of the biggest market rises, but that was also a sign that the company should be sold, which was what happened next. Since the sale, the company continued its rise in the overall number of vessels created and profits, and today is a luxury brand that manufactures high-quality pleasure boats. Knowing all this, it’s no wonder that today this brand is looked upon as a premium one and that there is such high demand for vessels made by this company.
The Timeless Design
A boat design is the first thing every potential buyer sees, and the ones made by Chris-Craft have a recognizable timeless design, which is the choice of many boat lovers. They are made of high-quality mahogany, and thanks to that, they are highly resistant and durable and can last forever with proper maintenance. Cherry wood and stainless steel details only add to this already perfect design and help the vessel looks extremely luxurious. Yes, there are many other things that make some boats stand out from the rest regarding the quality, but the looks usually determine whether some models will be popular or not. Of course, that’s not the only reason why they are still in high demand today, but that unique design surely helps.
On the other hand, all these facts also influence and dictate the value and price of these vessels, but that doesn’t mean there isn’t something for everyone’s pocket, on the contrary. The goal was to design not just the ideal boat that looks amazing but also the one that will be affordable to many, as their intention was to combine quality with quantity. There are plenty of vessels created by this company that almost everyone can buy and enjoy, which is yet another reason for such high demand. Besides all this, maintenance is something that most people find troubling, but even that is not that big of an issue here.
We all know that even though the looks aren’t everything, it’s also the looks that sell, and although the looks of these vessels are so popular, that doesn’t affect their quality. Namely, the company has spent much time and money researching in order to find a perfect engine that will fit perfectly to the design of these vessels, and luckily for all of us boat lovers, they found it. It’s the engine that makes a boat an outstanding one, and that’s precisely where these vessels dominate the market, as they have one of the best engines. Namely, a good motorboat needs to have the best possible engine, which is one more thing that the Chris-Craft company thought about carefully, and also something that separates it from the rest.
The engines they use are extremely powerful and reliable and can produce great torque levels, which are necessary for a smooth ride even when riding in jerky waters. Another important characteristic of these engines is a slow burn feature, which makes them extremely efficient, as, thanks to it, fuel consumption and pollution are reduced without affecting the speed. Yes, the practical use of these boats is also something that the manufacturer has spent great care over, as their goal was to design a cost-efficient boat. We have all heard so many times before that buying a boat is just a way to spend more money than intended due to maintenance and how much fuel it’s needed, but that’s not the case with Chris-Craft boats.
Okay, we can say that some boat has great engine, looks amazing, and how fuel consumption is far less than any other boat, but all those things would be for nothing if no one is aware they exist. That is why advertising is of such big importance today, more than ever before. Of course, these vessels have been with us for quite some time now, but that doesn’t mean that a good marketing campaign and even luck haven’t played a big role. Namely, the owners understood the importance of advertising and set specific goals in order to achieve as many sales as possible, but there is something else that helped them gain even more popularity.
We all have a favorite movie or even a franchise, but some movies are classic, and everyone loves them and has at least one sequel as their to-go option. That’s precisely the role of Bond movies, as even though some might not be fond of action movies when the title says Bond, it has a much higher meaning. For some, these movies were the first time they saw Chris-Craft boats and all the luxury and craftsmanship of their design. Once again, great advertising has proven to be highly efficient, and Bond movies were a huge success for this company as they intrigued and interested even more people in buying a boat, and what’s even more important, precisely the model that’s been in the James Bond movie.