Signage can be the most profitable marketing strategy for small businesses and local retailers when done right. They are cost-effective and can enhance brand visibility greatly. Since brand visibility is essential for achieving the business goal, signs allow your business to be seen. These are simple yet powerful marketing strategies to increase awareness for your retail store or small business and promote special offers, products & services.
Signs manufactured with almost any material, such as metal, plastic, cardboard, wood, or neon, can directly impact your business objective by attracting customers’ attention and, ultimately, increasing sales. Whether using logo signs for small businesses or enormous billboards for promoting new products, these provide a direct line of communication to existing and new customers.
There are many ways to promote or advertise using signs, and if done correctly, it can result in massive customer attention/attraction. Below are a few practical tips for signage marketing to maximize brand visibility.
1. Sign Placement
Having a good understanding of where to place your brand sign and where is essential. It is the first step to ensuring your brand sign is visible. For placing signage or buildings, make sure you don’t put them in and around areas where trees will act as a blockage. It can affect your brand sign visibility. Like trees, there are many other blockages, such as neighborhood buildings or landscaping. So, always consider ideal sight lines for buildings visible from the road.
When discussing freestanding signs, consider placing them at the entrance, intersections, or driveways where they can be easily seen. Furthermore, when deciding the placement of signs, do learn about the guidelines & regulations of the city.
2. Opt For Appealing Color Contrast
Color contrast can make or break your signage marketing strategy. It will only appeal to customers if you choose color combinations for your signs that are visible from a distance. The potential audience will not notice it, and your signage will waste your brand’s visibility. The most significant difference between the background and sign is soft copy and dark background or vice versa.
A brand logo or sign copy in a medium tone will need to be more compelling. Instead, it is advisable to use brighter tone copies, such as in black or white can be effective, especially for signs to be placed on buildings.
3. Check Upon The Width Of Letter Strokes
Super bolder or thin-stroke letters on the sign can be challenging to read from a distance. While letters too thin tend to get lost in the background, the super bold ones blend into one another and look like a block of colors. Hence, choosing the correct width for letter strokes is essential for the boards or signs to be easily visible.
4. The Sign Size Should Be Ideal
It is often determined by the city where the business is located or the sign is placed. Sign size plays a vital role here. Knowing your sign’s ideal square footage will ensure the maximum visibility of your brand. For example, if you are allotted 100 square feet space for your building sign, and your sign size is just 50 square feet, then you are not at a loss of losing its visibility, but also the valuable space allotted.
5. Check The Sign Facing
When deciding the placement, you must also determine whether your sign will face the road. Ideally, each business board or signage should face streets or roads from where it is easily visible. Doing, it will attract the attention of passing people.
6. Play With Words
The choice of words can significantly impact your sign copy and its appeal and meaning to the customers. The words you use for your signage or billboards can make or break your advertising strategy. Hence, always go for the simple word yet effective enough to be understood by even a layman. You also must ensure it has the utmost clarity and effectively conveys your brand message.
7. Give Punch Lines/ Catchy Headlines
When writing your sign copy, make sure to include a catchy headline or punch line in it. It will act as an identity for your brand or small business. People passing your signage or seeing your brand hoarding on the building might not remember the entire copy or content of it, but they will surely remember that headline or punch line written on it. So, always give your brand signs, a punch line, or catchy headlines that signify your business objectives.
8. Creativity Plays A Major Role
When going for sign logos for small businesses, always play with words, color, and overall projection creatively. Think about what people like and what they do not. What colors are more appealing today, and what are not? What’s in the trends and what’s not? You will create an incredible masterpiece when you start answering all these questions. Furthermore, when designing a sign, always keep your target in mind.
9. Go For Innovative Material
Suppose you have already used signage marketing for your business and wish to upgrade your strategies for better response and results. Then get a bit more creative by choosing a different yet innovative material for your signs this time. For instance, you can ramp up your corporate responsibility for your business by opting for recycled material for your sign. You can even go for customizable inflatable signage marketing. All these will surely game up your business marketing strategy and make you stand out from the rest.
We live in a world where customers rely on visibility and reviews when buying products. Visibility ensures them the brand they trust is well-known, and reviews that build their trust. And for retailers or small businesses to get brand visibility of awareness, they need to opt for a solid marketing strategy. Signage marketing is one simplest yet most effective advertising methods that allow businesses to be seen everywhere and increase awareness. Placing sign logos around the city and hoarding them on the building helps them grab customers’ attention and makes them seen.