The SEO and digital marketing industry has relied on a long-standing truth that dictates much of what we do: content is king. When you break all of SEO in digital marketing down to its core fundamentals, you find out that everything revolves around content. Even keyword research is content-focused. This says something important to content creators.
Whether a creator is working on their own website or offers paid content marketing services, everything they produce should be aimed at the people most likely to consume it. It should not be aimed at Google, Bing, or other search engines.
Google has gone to great lengths in recent years to drive this point home. They do not want creators creating for their algorithms. They want creators to focus on people first. If you don’t believe that’s true, take a look at the Google Search Central website. In the meantime, check out these ten questions that can help any creator understand whether their content is people first:
1. Is there a specific audience that would find the content useful if they saw it?
This sounds like an obvious question, but it is amazing how many content creators do not consider the audience for whom they are creating. They are thinking only of keywords, SEO optimization, etc. Not a smart move.
Content marketing services are on the menu and Salt Lake City’s Webtek Digital Marketing. Their experts recommend starting the creation process by identifying a target audience. Customer personas are one way to figure out who that audience is.
2. Does my content clearly demonstrate expertise or advanced knowledge?
Content creators can no longer afford to create generic content designed only to get keyword attention. Web users have grown tired of generic fluff. They want specifics. They want detailed information. Therefore, content creation must be approached with some level of advanced knowledge or expertise.
3. Does my content have a verifiable focus or purpose?
If a creator is capable of demonstrating an expertise or advanced knowledge, the chances are pretty good that the content in question will have a verifiable focus or purpose. Without a focus or purpose though, content becomes generic and fluffy. Search engines do not want that. Neither do their users.
4. Will people feel like they have learned something valuable after consuming my content?
Getting back to the point that content is king, it is not just important in terms of its SEO value. Content is also king because it determines whether people will return to a particular website for more information. Guess what? They will if they actually learn something.
Nothing is as effective at generating repeat traffic as meaningful information that teaches people. If someone learned something new from your content, they would look for more content from you. It is human nature.
5. Will people feel like they have had a satisfying experience with my content?
There are times when content is not created for the purpose of teaching someone something. Take a humor piece. Its primary objective is to make people laugh. So now ask yourself a question: is your material actually funny? Do people leave comments indicating as much? If consumers haven’t learned anything meaningful, they should at least leave your content feeling like have had a satisfying experience.
6. Is my content easily understandable by a broad audience, avoiding jargon and technical terms?
Yes, your content is easily understandable for a broad audience. It avoids using jargon and technical terms, making it accessible to readers who may not have prior knowledge of the topic. Using clear and simple language ensures that your content can be comprehended by a wide range of people, regardless of their background or expertise.
7. Does my content address the needs, problems, or interests of the target audience effectively?
Your content effectively addresses the needs, problems, or interests of the target audience. It focuses on topics and issues that are relevant and valuable to your intended readers. By addressing their concerns and interests, you are more likely to engage and resonate with your audience, keeping them interested and informed.
8. Have I considered the diversity and inclusivity of my content to ensure it resonates with a wide range of people?
Yes, you have considered diversity and inclusivity in your content. It is inclusive and avoids any biased or exclusionary language or perspectives. This ensures that your content resonates with a wide range of people from various backgrounds, cultures, and perspectives. It promotes a sense of belonging and accessibility for all readers.
9. Does my content encourage engagement and interaction, such as comments, shares, or discussions?
Your content is structured to encourage engagement and interaction from your audience. It includes prompts and questions that invite readers to share their thoughts, opinions, and experiences. By fostering a sense of community and encouraging discussion, you create a more dynamic and engaging experience for your readers, increasing the likelihood of comments, shares, and discussions.
10. Have I checked the accuracy and reliability of the information presented in my content to build trust with the audience?
You have taken the necessary steps to ensure the accuracy and reliability of the information presented in your content. It is crucial to build trust with your audience by providing credible and well-researched information. By citing sources, verifying facts, and avoiding misinformation, you demonstrate your commitment to delivering trustworthy content, which is essential for maintaining a loyal and engaged readership.
In summary, your content is well-crafted to meet the needs of a broad audience, avoiding technical terms and jargon. It effectively addresses the concerns of your target audience while promoting diversity and inclusivity.
Your content encourages engagement and interaction, and you have ensured its accuracy and reliability, building trust with your readers. Overall, your content is reader-friendly and aligns with best practices for engaging and informative writing.
Google is very serious about wanting people-first content. It stands to reason that their competitors feel the same way. Whether you offer content creation services or are in the market for them, never forget that people matter more than Google and Bing. Your content should be aimed at them.