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Vary the Menu: Modified Fast Food Dorothea Baerthlein from Germany
The American idea of fast food restaurants has been successfully adopted around the globe. As life becomes more hectic, time to cook and eat lunch or dinner leisurely in a traditional way seems to be rare. Does that mean hamburgers and fried chicken have to be consumed all over the world? Certainly not. Fast food, modified to suit other cultural tastes, has already been introduced to some Asian countries. Koreans prefer to have a "kimchiburger" for lunch instead of a cheeseburger which doesn't satisfy their taste. Riceburgers are more accepted than french fries by Japanese people. Many other countries will follow and create their own styles of fast food. The traditional German fast food "bratwurstbrotchen" does not need to be modified as it has remained a tradition for many, many years. Offering
fast food in varieties of cultural cooking traditions is a
satisfying compromise. It keeps the heritage and considers
the need for time-saving meals. Return
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