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The Spread of American Fast Food in Asia

McDonald's fast food
Photo: Sandy Peters

A Burger King in Seoul, Korea
Photo: "Burger King, Seoul"
by
Ian Muttoo
I think that American fast food restaurants are quite common in many Asian countries, but to be accepted, they often have to adapt to local tastes.

 

Joo Sam Lee from Korea

Nowadays, we can easily find American fast food restaurants in Asia. In Korea, there is always more than one American restaurant in a town. In downtown Seoul, which is the capital city of Korea, we can find Burger King across from McDonalds.

Inside these American restaurants, it looks almost the same as in the United States. The uniforms of the waiters are exactly the same, and they play American music.

Several years ago, I went to Tokyo, Japan. At that time, it wasn't difficult to find an American restaurants there, all are almost the same as in the United States. I could buy American fast food everywhere.

I think that American fast food restaurants are quite common in many Asian countries, but to be accepted they often have to adapt to local tastes. For example, at McDonalds in India, the taste of the food has been changed because the original American taste wasn't successful there.

I think these restaurants encroach on the food markets of other countries. The problem is that when American companies are set up in other countries, they don't just sell foods or goods. They try to sell American culture as well.

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