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Politicians Work Hard to Create Their Images Nelma Toledo Mendonca from Brazil
Knowing this, candidates, try to manipulate the electorate and show an image of themselves as if they really had that image. In order to get the vote, they do whatever they can to enhance their personal image. They don't think it would be better being themselves. They try to present themselves as a perfect and idealized candidate. Moreover, in many cases they hire experts on image to help them. The experts create for them an image that will be appreciated by a significant part of the electorate. For each different area of the city, state, or country, the candidate acts in an appropriate and specific way. The objective is to please the highest number possible of people. Therefore, to get elected, the candidate will act in the most suitable way to convince the people that he/she is the best option. However, there are people who don't believe in those created images. Usually, they have second thoughts about everything that is being said. They assess each candidate carefully in order to make the best choice. Return to: The Image of a Politician | Issue 18 | Home Page
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