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Issue 18

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Jung-Ping Lin
Photo:
S. Peters
The most impressive commercial I ever saw was a diamond commercial. Usually, when we see the word "diamond", the first thought that comes into our minds is romance.

 

A Diamond Commercial

Jung-Ping Lin from Taiwan

For me, the most impressive commercial I ever saw was a diamond commercial. Usually, when we see the word diamond, the first thought that comes into our minds is romance. Yes, this commercial was about love.

Early in the morning, a couple of lovers were standing on a deck, facing a beautiful lake. The man began the conversation in a serious tone and said, "We have been together for a long time, and I don't think we should let our relationship keep going like this."

Hearing that, the girl turned toward the man; an expression of surprise and sadness appeared on her face. She clearly thought he wanted to leave her, but then the man presented her a ring which he had been holding behind his back.

When the girl saw the ring, she smiled like a flower. She realized that he was proposing to her. Then the film showed their wedding in a church. Both of them were smiling sweetly. I loved that commercial because the view was so beautiful and also the girl. In fact, this was a very popular commercials among young single adults in my country.


More on Advertising:
Ads are Sometimes Funny | The Hidden World of Marketing | How Commercials Influence Me | I Think We Need Commercials | Opinions on Advertising | A Chocolate Bar Commercial

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