TOPICS Online Magazine

The World
of Smells

Issue 16

Home Page

virtual reality
Graphic: Art Today
Imagine virtual reality with some odors emanating from the pictures that your are looking at. Then your mind will really be manipulated, not only by sight, but also by your olfactory sense.

Manipulation by Smell

Samantha Wynter from Mexico

Nowadays, it is incredible the way that companies try to manipulate us to buy their products. Some advertising has subliminal messages that you can not see consciously, but the message hits your subconscious mind. This is a reality; they are using our sense of sight and hearing to entice us to purchase products.

If you realize that in the near future they are going to use our most evocative sense, it's frightening. Most of the time, smell is subconscious, but it stimulates feelings in us.

Imagine virtual reality with some odors emanating from the pictures that you are looking at. Then your mind will really be manipulated, not only by sight, but also by your olfactory sense.

Like colors, smells could have meanings for us such as peace, violence, and hunger; and they could represent stages of the mind such as happiness, sadness, anger, fear, astonishment. How can you possibly judge something that has already been judged by someone elso who just puts that feeling into your mind?

I don't want to be manipulated, but unfortunately we live in a society where everybody wants power and control, so probably this is going to happen. Who wouldn't like to sell goods easily, or to improve productivity or to always have "yes" for an answer? I think everybody does, and they are trying to manipulate you by your senses and to create a different reality.


More about smells:
Welcome to the World of Smells! | It Makes Sense to Use Scents | Tactics of the Fragrance Industry

Return to: The World of Smells | Issue 16 | Home Page

TOPICS Online Magazine - ©1997-2007 - Sandy and Thomas Peters - topics .mag@gmail.com