|
Everyone
is Crazy about the Tamagotchi
Erica
Horikoshi from Japan
|

Photo:
S. Peters
It
is hard to get a tamagotchi because they
are in great demand. The company tries to
make more, but stores sell them as fast as
the company makes them.
|
|
Tamagotchi
became popular in the fall of 1996 when they were
introduced in Japan by the Bandai Toy Company. They
are sold as "interactive digital pets."
First,
the fad spread out among high school girls and
office girls, and then the mass media also put out
a lot of news to inform the public about
tamagotchi.
When
a store receives a new shipment of
tamagotchi, many people always find out and
form a huge line outside the store the night before
it opens. They wait there all night, sometimes ten
hours or longer, hoping to buy one. Everyone is
crazy about them.
Problems created by the tamagotchi
It is hard to get a tamagotchi because they are in
great demand. The company tries to make more, but
stores sell them as fast as the company makes them.
There
are never enough, so there are a lot of problems.
For example, many high school girls play with them
while they are in class, and even office workers
play with them when they should be working. As a
result, some schools have made rules against them,
and they tell the students not to bring them to
school.
Another
problem is that people steal them from each other.
Sometimes, a person who has just bought a
tamagotchi is followed by other people who
couldn't get one and who try to take them.
Another
problem is that people sell them for too much
money, especially the white tomagotchi. On
the Internet, these white ones are sold for over
150,000 yen (over $1,500)!
Why
do tamagotchis attract so many
people?
One critic said that this phenomenon is the result
of modern times. People who live in cities can't
have pets in apartments of crowded towns. That is
why there is so much demand for tamagotchis.
People can't have real pets, so they want virtual
pets.
How the tamagotchi works
The tamagotchi is egg-shaped, and it has a
small screen and three buttons. If you push one of
the buttons, an egg hatches. Then you have to feed
and take care of the chick. It is like a real pet
because it cries when it is hungry or when it wakes
up or when it poops. Then you have to push a button
to feed it or clean it up. Sometimes, you have to
play with it.
It's
an easy game, but you have to win. If you win the
game, the chick (the tamagotchi) is happy
and grows well. However, if you lose, the chick is
bad and can even die. The company made 8 different
kinds of tamagotchi characters, but you
don't know which one you will get. People all over
Japan want to get a tamagotchi, but
sometimes they get a strange one. It is usually
hard work to take care of them.
More
on Japanese Fads in the 1990s:
Photo
Stickers Are a Big
Hit
| Loose
Socks are Popular with Japanese School
Girls
The
PHS is Popular in
Japan
| High
Boots and Shoes are In!
Everyone
in Japan Loves Doraemon!
Language
Help: Talking
about Fads
Return
to: Japanese
Fads 1990s
| Issue
2
| Home
Page
TOPICS
Online Magazine
- ©1997-2007- Sandy
and Thomas Peters
- topics.mag@gmail.com
|